This Privacy Policy explains how Geneina International B.V. (“Geneina”, “we”, “us”, or “our”) collects, uses, stores, protects, and shares personal data and operational data when you:
Visit https://www.geneina.org
Use GeneinaOS or any related software, portals, or dashboards
Use Geneina-connected sensors, devices, or services
Communicate with us as a customer, partner, supplier, investor, or website visitor
Geneina is committed to handling data lawfully, transparently, and securely, in full compliance with the EU General Data Protection Regulation (GDPR) and applicable Dutch and international data protection laws.
1. Who we are (Data Controller)
Geneina International B.V.
A private limited liability company (Besloten Vennootschap) incorporated in the Netherlands.
Website: https://www.geneina.org
Contact email: privacy@geneina.org
For the purposes of the GDPR, Geneina International B.V. acts as:
Data Controller for website, account, and administrative data
Data Processor for customer operational and sensor data processed through GeneinaOS
2. Scope of this Privacy Policy
This Privacy Policy applies to:
Visitors to our website
Users of GeneinaOS
Customers using Geneina sensors, controllers, or SaaS services
Business contacts, partners, and investors
Any individual whose personal data is processed by Geneina
It does not apply to third-party websites or services that may be linked or embedded within our website or platform.
3. Categories of data we collect
3.1 Website and communication data
When you visit our website or contact us, we may collect:
Name
Email address
Company name
Job title
Phone number
Message content
IP address
Browser type and version
Device and operating system
Referring URLs
Date and time of access
3.2 Comments
When visitors leave comments on the site, we collect:
The data shown in the comments form
The visitor’s IP address
The browser user agent string
This data is collected to support spam detection, moderation, and website security.
An anonymized string (hash) created from your email address may be provided to the Gravatar service to check whether you are using it.
Gravatar’s privacy policy: https://automattic.com/privacy/
Once approved, your profile picture may be visible publicly in the context of your comment.
3.3 Media uploads
If you upload images to our website or platform:
You should avoid uploading images with embedded location data (EXIF GPS)
Visitors may be able to extract such data from publicly accessible images
Geneina is not responsible for metadata embedded by users
3.4 GeneinaOS platform and account data
When using GeneinaOS, we may process:
User account details (name, email, role, permissions)
Authentication and access logs
Platform configuration data
User preferences and interface settings
Audit and security logs
3.5 Sensor, device, and operational data (GeneinaOS)
GeneinaOS processes non-personal operational data, including but not limited to:
Environmental sensor data (temperature, humidity, light, EC, pH, irrigation events)
Equipment telemetry and system status
Time-series data generated by connected devices
Farm or facility configuration parameters
Usage metrics and performance indicators
Geneina does not require personal data about farm workers, consumers, or third parties to provide its services.
4. Purpose and legal basis for processing
We process data only where a lawful basis exists under GDPR.
Purpose | Legal Basis |
|---|---|
Website operation and security | Legitimate interest (Art. 6(1)(f)) |
Responding to inquiries | Legitimate interest / consent |
Providing GeneinaOS services | Performance of a contract (Art. 6(1)(b)) |
Account administration | Contractual necessity |
Platform analytics and improvement | Legitimate interest |
ML research and development (anonymised) | Legitimate interest |
Legal and regulatory compliance | Legal obligation (Art. 6(1)(c)) |
Where consent is required, it may be withdrawn at any time.
5. Cookies
5.1 Comment cookies
If you leave a comment, you may opt in to cookies storing your name, email address, and website for convenience. These cookies last one year.
5.2 Login cookies
Temporary cookies are used to check browser compatibility.
Login cookies last two days; screen preference cookies last one year.
“Remember Me” extends login to two weeks.
5.3 Content editing cookies
If you edit or publish content, a cookie storing the post ID is saved for one day.
You can manage cookies via browser settings. Non-essential cookies require consent where applicable.
6. Embedded content from third-party websites
Articles or pages may include embedded content (e.g. videos, maps, images).
Embedded content behaves as if you visited the third-party website directly.
These third parties may collect data, use cookies, and track interactions according to their own privacy policies.
Geneina has no control over such third-party processing.
7. GeneinaOS, SaaS services, and sensor data processing
7.1 Provision of services
GeneinaOS processes sensor and operational data solely to deliver contracted services, including:
Monitoring and visualization
Alerts and notifications
Analytics and recommendations
Performance tracking
System optimization
This processing is strictly necessary to perform our contractual obligations.
7.2 Machine learning, analytics, and research use
Geneina is a research-driven company. Where data is used beyond direct service delivery:
Data is anonymised and aggregated
Direct identifiers linking data to a specific customer, site, or operation are removed
Data is processed only at a statistical or abstracted level
Anonymised data may be used to:
Train and improve machine learning models
Develop predictive and optimization algorithms
Improve platform accuracy, robustness, and reliability
We do not:
Share identifiable operational data
Benchmark identifiable customers
Reconstruct individual customer strategies
Commercialize customer-specific data
7.3 Confidentiality, trade secrets, and IP protection
Geneina explicitly recognizes that customer operations contain confidential information and trade secrets.
We therefore commit that:
Customer SOPs, growing methods, parameters, and configurations are treated as strictly confidential
Such data is never shared with other customers or competitors
Data is not sold or licensed for third-party commercial use
Internal access is limited to authorized personnel on a strict need-to-know basis
Geneina’s internal policies and contracts enforce confidentiality obligations aligned with Dutch and EU law.
8. Data security measures
Geneina implements technical and organizational safeguards consistent with industry best practices and Dutch DPA expectations, including:
Role-based access control (RBAC)
Strong authentication mechanisms
Logical separation of customer environments
Secure cloud infrastructure
Encryption in transit and, where applicable, at rest
Continuous monitoring and access logging
Incident detection and response procedures
Regular internal reviews of security practices
While no system can guarantee absolute security, we take all reasonable measures to protect customer data.
9. Data sharing and subprocessors
We do not sell personal or operational data.
Data may be shared only with trusted subprocessors necessary to operate our services, such as:
Cloud hosting providers
Infrastructure and monitoring services
Security and logging providers
Professional advisors
All subprocessors:
Are bound by GDPR-compliant Data Processing Agreements
Act only on our documented instructions
May not use data for their own purposes
A list of subprocessors can be provided upon request.
10. International data transfers
Where data is processed outside the EEA, Geneina ensures appropriate safeguards, including:
Standard Contractual Clauses (SCCs)
Adequacy decisions
Equivalent lawful transfer mechanisms
11. Data retention
Website and communication data is retained only as long as necessary
Comments and metadata may be retained indefinitely
Account and operational data is retained per contractual requirements
Anonymised data may be retained for research and statistical purposes
12. Data ownership and roles
Customers retain full ownership of their operational and sensor data
Geneina acts as a data processor for such data
Geneina acts as a data controller for website and administrative data
13. Your rights under GDPR
You have the right to:
Access your data
Rectify inaccurate data
Request erasure
Restrict processing
Object to processing
Data portability
Withdraw consent
Lodge a complaint with the Dutch DPA (Autoriteit Persoonsgegevens)
Requests may be sent to privacy@geneina.org.
14. Children’s data
This website and platform are not intended for children under 16. We do not knowingly collect children’s data.
15. Changes to this policy
We may update this Privacy Policy periodically. Updates will be published on this page with a revised “Last updated” date.
16. Contact
Geneina International B.V.
Website: https://www.geneina.org
Email: privacy@geneina.org
