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For investors

Farm automation starts
with the work.

Geneina connects physical delivery with software for everyday farm operations. Our ambition is to make automation usable for low- and mid-tech farms.

The group model

The system in the field.
The work around it.

GeneinaOS and Geneina Solutions address different parts of farming within one group.

Example GeneinaOS task-progress workspace; figures are illustrative.
Software · example workspace

GeneinaOS

Crop plans, assigned work and farm records, in Arabic and English. The farm’s plan stays connected to the people who carry it out.

Explore GeneinaOS
Lettuce growing inside Geneina’s greenhouse in Egypt.
Physical systems · Geneina farm photograph

Geneina Solutions

Growing systems, greenhouse controls and site services. From the physical setup to installation, commissioning and maintenance.

Explore Geneina Solutions

Physical context

Start with the setup.

Site conditions, crops, equipment and service scope determine what can be installed and supported.

Daily operations

Connect plans to people.

GeneinaOS organises crop plans, assigned work and records in Arabic and English.

Group ambition

Make automation usable.

We aim to connect physical systems and farm operations for farms with different levels of technology.

Customers and commercial scope

A physical project.
A daily operating job.

Geneina’s beachhead is B2B farming in Egypt. The group’s ambition is usable automation for low- and mid-tech farms, under cover and in the open field.

GeneinaOS · Software access

For teams that need crop plans, people, locations and records in a shared workspace. Software access and supported features depend on the selected plan. Explore GeneinaOS

Geneina Solutions · Project delivery

For operators planning commercial greenhouses, hospitality growing installations and site-specific projects. Equipment, delivery and site services are agreed for each setup. Any software subscription is confirmed separately. See the physical work

Work in the field

Built where
the work happens.

Physical installations and software workflows form the public view of Geneina’s work. Explore the growing systems, a G-Control installation and examples of how farm work moves through GeneinaOS.

See the field work
G-Control installed in a greenhouse in Egypt.
G-Control installation in a greenhouse in Egypt · Photograph

Leadership

Meet the people
responsible for delivery.

Clear operating roles support a useful diligence conversation.

Seif Salama

Seif Salama

Founder & CEO

Leads Geneina and its corporate direction.

Karim Elsayed

Karim Elsayed

Founder & CTO

Leads GeneinaOS and software development.

Shehab Orabi

Shehab Orabi

Managing Director, Geneina Solutions

Leads project delivery and field operations.

Connect with Geneina

Begin an investment conversation.

For corporate information, public evidence and an investment discussion, contact Geneina at hi@geneina.org.