Greenhouses

About Us

Geneina helps growers and regions produce more food with fewer resources by combining AI, plant science, and real greenhouse data to make controlled environment agriculture work where it matters most.

Yields are Decreasing

Costs are Increasing

Prices are Flattening

Farmers are Squeezed

Our Vision

To unlock the full potential of controlled-environment agriculture through hyper-local data – enabling nations to produce more food using dramatically less water, energy, and land.

Our Mission

Unlocking the full potential of Controlled Environment Agriculture to strengthen regional food security through AI-powered, data-driven solutions that optimize resources and enhances sustainability

We Achieve This By

  • Developing innovative tools powered by hyper-localized data and machine learning to improve yields, productivity, and sustainability in CEA
  • Leveraging automation and predictive analytics to streamline farming operations, reduce risks, and enhance overall efficiency
  • Providing intuitive technologies that address labor productivity challenges and make advanced farming systems accessible and impactful
GeneinaOS uses AI, plant science, and real greenhouse data to convert underperforming facilities into stable, reliable production systems. We deliver this through a full-stack system built specifically for arid climates, where off-the-shelf Western solutions often fail.
Our mission is to close the expertise gap in greenhouse farming by combining plant science, real-world data, and physics-informed AI to maximise yield and profit per square metre.

Meet The Team

SEIF SALAMA

CEO

Former Rolls-Royce Aerospace factory manager and second-time founder, Seif leads Geneina’s fusion of AI, data science, and agronomy. Drawing on manufacturing precision and agri-tech innovation, he drives the vision for autonomous, high-efficiency greenhouses transforming sustainable food production across Geneina.

Former Rolls-Royce Aerospace factory manager and second-time founder, Seif leads Geneina’s fusion of AI, data science, and agronomy. Drawing on manufacturing precision and agri-tech innovation, he drives the vision for autonomous, high-efficiency greenhouses transforming sustainable food production across Geneina.

MOHANNAD MEDANI

DIRECTOR

Ex–Senior VP of Infrastructure and Private Credit at Onex, Mohannad brings world-class financial discipline to Geneina. Now fully dedicated to the company, he leads Geneina Designs, driving commercial growth, strategic partnerships, and sustainable expansion across the Middle East.

Former Rolls-Royce Aerospace factory manager and second-time founder, Seif leads Geneina’s fusion of AI, data science, and agronomy. Drawing on manufacturing precision and agri-tech innovation, he drives the vision for autonomous, high-efficiency greenhouses transforming sustainable food production across Geneina.

KARIM ELSAYED

CTO

Geneina’s CTO, Karim leads all software and hardware teams driving GeneinaOS and its IoT ecosystem. A Software Engineer and process purist, he thrives on complex engineering challenges, building scalable, secure, production-grade systems that unite automation, data, and agriculture.

Former Rolls-Royce Aerospace factory manager and second-time founder, Seif leads Geneina’s fusion of AI, data science, and agronomy. Drawing on manufacturing precision and agri-tech innovation, he drives the vision for autonomous, high-efficiency greenhouses transforming sustainable food production across Geneina.

Group CIO at Vodafone, Ahmed brings 15+ years leading 7,000+ engineers across continents. At Geneina, he shapes the technical vision, builds scalable architecture, hires key talent, and ensures the company’s systems and teams mature toward autonomous, enterprise-grade operations.

Former Rolls-Royce Aerospace factory manager and second-time founder, Seif leads Geneina’s fusion of AI, data science, and agronomy. Drawing on manufacturing precision and agri-tech innovation, he drives the vision for autonomous, high-efficiency greenhouses transforming sustainable food production across Geneina.

AHMED YEHIA

TECH ADVISOR

Head of El Neanaey Group, one of Egypt’s oldest agri-input firms, Karim connects Geneina to decades of field expertise and grower networks. Currently part-time, transitioning to full-time, he leads industry engagement and market access, bridging innovation with Egypt’s agricultural heritage.

Former Rolls-Royce Aerospace factory manager and second-time founder, Seif leads Geneina’s fusion of AI, data science, and agronomy. Drawing on manufacturing precision and agri-tech innovation, he drives the vision for autonomous, high-efficiency greenhouses transforming sustainable food production across Geneina.

KARIM EL NAENAYE

CCO

Meet The Team

SEIF SALAMA

CEO

MOHANNAD MEDANI

DIRECTOR

KARIM ELSAYED

CTO

AHMED YEHIA

TECH ADVISOR

KARIM EL NAENAYE

CCO

Let’s Build the Future Together

Want to partner, invest, or integrate our solutions? Get in touch and explore how we can build a smarter, greener future—together.